Introduction
Zetton LTD, trading as Zettonation, is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website (zettonation.com), submit an enquiry, or engage with our services.
Please read this policy carefully. By using our website, you confirm that you have read and understood this Privacy Policy. If you do not agree with it, please do not use our website or services.
This policy covers information collected:
- Directly from you through our website forms and enquiries
- Automatically through cookies and similar tracking technologies
- From third-party platforms such as social media or advertising networks
- Through email or other communications you send to us
Who We Are
The data controller responsible for your personal information is:
Zetton LTD (trading as Zettonation)
Registered in England & Wales
Email: hello@zettonation.com
Website: zettonation.com
If you have any questions about how we handle your personal data, please contact us using the details above or in Section 14.
Information We Collect
We collect personal information in the following circumstances:
Information You Provide Directly
- Contact details — name, email address, phone number, and company name when you submit our enquiry or audit form
- Business information — industry, number of employees, monthly revenue range, current marketing channels, and service interests submitted through our multi-step form
- Communications — any messages, notes, or questions you send to us directly via email
Information Collected Automatically
- Usage data — pages visited, time spent on pages, referral source, and browser type via Google Analytics 4
- Session recordings and heatmaps — anonymised on-page behaviour via Microsoft Clarity
- IP address and approximate location — collected automatically when you visit our website
- Device information — browser type, operating system, and screen resolution
- Cookie data — see Section 6 and our Cookie Policy for full details
Information From Third Parties
- Data from advertising platforms (Facebook/Meta, Google, LinkedIn, Microsoft/Bing) when you interact with our ads
- Publicly available information such as your business name, website, or social media presence, which we may research as part of a personalised outreach or audit
How We Use Your Information
We use the personal information we collect for the following purposes:
| Purpose | Details |
|---|---|
| Respond to enquiries | To reply to messages, audit form submissions, and booking requests |
| Deliver our services | To onboard clients, manage campaigns, and fulfil our contractual obligations |
| Marketing communications | To send relevant updates, offers, or content — only with your consent or where we have a legitimate interest |
| Improve our website | To analyse how visitors use our site and make improvements |
| Run paid advertising | To serve and optimise ads across Google, Meta, LinkedIn, and Bing |
| Legal compliance | To comply with our legal obligations under UK and applicable law |
| Fraud prevention | To detect, investigate, and prevent fraudulent activity or abuse |
Legal Basis for Processing
As a UK-registered company, we process your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We rely on the following legal bases:
Contractual Necessity
When processing is necessary to enter into or perform a contract with you — for example, when you engage us to manage your advertising campaigns.
Legitimate Interests
We may process your data where it is in our legitimate business interests to do so, and those interests are not overridden by your rights. This includes analysing website traffic, sending relevant follow-up communications after an enquiry, and improving our services.
Consent
Where we rely on consent — for example, for marketing emails or non-essential cookies — we will ask for your permission at the point of collection. You may withdraw consent at any time by contacting us at hello@zettonation.com.
Legal Obligation
Where processing is necessary to comply with a legal obligation applicable to us under UK law.
Cookies
We use cookies and similar technologies on our website to improve your experience, analyse traffic, and support our advertising activity. A full breakdown of the cookies we use — including third-party providers and how to manage your preferences — is set out in our dedicated Cookie Policy.
Sharing Your Information
We do not sell your personal data. We may share your information with trusted third parties only in the following circumstances:
Service Providers
We share data with third-party providers who help us operate our business, including:
- Google (Analytics, Ads, Workspace)
- Microsoft (Clarity, Bing Ads)
- Meta (Facebook and Instagram Ads)
- LinkedIn (advertising)
- Web3Forms (form submission processing)
- HostGator (website hosting)
All service providers are required to handle your data securely and only for the specific purposes we have instructed.
Legal Requirements
We may disclose your personal information if required to do so by law, a court order, or a regulatory authority — or where we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Zettonation, our clients, or the public.
Business Transfers
If Zetton LTD is involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.
Data Retention
We retain your personal data for as long as is necessary for the purposes set out in this policy, and in accordance with our legal obligations. Specifically:
- Enquiry and form data — retained for up to 2 years from the date of submission, or for the duration of our business relationship with you
- Client data — retained for the duration of the client engagement and for up to 6 years thereafter for legal and accounting purposes
- Analytics data — retained in accordance with the data retention settings of Google Analytics 4 (default: 14 months)
- Email correspondence — retained for as long as reasonably necessary for business continuity and legal compliance
When data is no longer required, we securely delete or anonymise it.
Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights in relation to your personal data:
Request a copy of the personal data we hold about you (a Subject Access Request).
Ask us to correct inaccurate or incomplete personal data we hold about you.
Request that we delete your personal data where there is no longer a lawful reason to hold it.
Ask us to restrict processing of your data in certain circumstances.
Request a portable copy of your data to transfer to another service provider.
Object to processing based on legitimate interests, including for direct marketing.
Where we rely on consent, withdraw it at any time without affecting prior processing.
Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, contact us at hello@zettonation.com. We will respond within 30 days. We may need to verify your identity before processing your request.
International Transfers
Some of our third-party service providers (including Google and Meta) may process your personal data outside the United Kingdom or European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses (SCCs) approved by the UK ICO
- Adequacy decisions where the receiving country provides an equivalent level of protection
- The UK International Data Transfer Agreement (IDTA) where applicable
By using our website, you acknowledge that your data may be transferred and processed in countries outside the UK. We take all reasonable steps to ensure such transfers are lawful and your data remains protected.
Security
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, disclosure, or destruction. These include:
- HTTPS encryption across our website
- Secure, access-controlled email via Google Workspace
- Limited access to personal data on a need-to-know basis
- Regular review of our third-party providers' security practices
However, no method of transmission over the internet is completely secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security. If you believe your data has been compromised, please contact us immediately at hello@zettonation.com.
Children's Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal data without parental consent, please contact us at hello@zettonation.com and we will delete that information promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Last updated" date at the top of this page.
We encourage you to review this policy periodically. Where changes are significant, we will take reasonable steps to notify you — for example, by email or a prominent notice on our website.
Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your personal data, please get in touch:
Zetton LTD (trading as Zettonation)
Registered in England & Wales
Email: hello@zettonation.com
Website: zettonation.com
If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO):